CriteriaMX

CriteriaMX is a software development company creating digital entertainment management and distribution software for connecting record labels directly to retailers. We lead a small design team to re-imagine their flagship product, introduce new features and increase collaboration between design, development and business leadership teams. We implemented formal design reviews, documented best practices, encouraged rapid prototyping with a focus on usability testing at conceptual stages and insisted on whiteboard usage while talking through problems.

Our main focus was overhauling and improving the DTM, their main B2B offering that provides administrative tools for record labels and online retailers.  We additionally worked on a white label stream player widget, a mobile music app, a curated music app and an internal sprint and build monitor.