Gumberry Worktops provides kitchen worktops and accessories to the general public through an e-commerce website. I developed the brand identity and illustrated all the accessory products. Starting from initial stakeholder interviews, user journeys and wireframes I went on to design and buid the entire website using Wordpress and Woocommerce. Feedback from Optimizely and Google Analytics has helped to refine the design and flows to increase engagement, reduce bounce rate and increase conversions.
Graphic Design, Identity, User Experience, User Interface, Website