Fan Mechanics

Fan Mechanics was developed as a white label Facebook app for artists and record labels to engage with fans directly. Artists could communicate directly with and reward fans with early access or discounted tickets in a bid to increase loyalty, shares, visit frequency and time spent on artists’ pages. Artist profiles would, in turn, increase in popularity, visibility and ranking. Fan data could then be aggregated and interrogated to reveal precise information about who that fans are, where they’re from and what they like allowing artists to target geographical locations with high fan density.