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Hargolds distributes a range of snack foods throughout the UK and wanted to define itself as a quality, home made product.  After multiple iterations a strong contender for the logo emerged along with a moodboard of gold and black, torn and brown paper and typewriter fonts. All the product labels underwent a complete overhaul to give a consistent look and feel to the entire product range and high quality photos were taken of all packaged and unpackaged products.

An e-commerce website was built using WordPress and WooCommerceto allow consumers and trusted retailers to order product at different pricing levels and all complex business logic was incorporated.  Finally, a new product brochure was designed for print and email along with a discount card and order preference form that was sent out to all existing suppliers, informing them of the changes and inviting them to use and visit the new Hargolds website.


August 17, 2012


Graphic Design, Identity, Phototgraphy, Website

E-commerce, Logo, Print